Veloce, the world’s leading digital racing media network, is set to plunge into the realm of Web3 with the introduction of the VEXT utility and governance token. Developed in collaboration with MDRxTech, tech development and Web3 strategy experts, VEXT aims to grant the Veloce community genuine influence and governance over major decentralized Veloce assets.
This London-based company comprises Veloce Esports, an industry-leading gaming and racing platform, the race-winning team Veloce Racing, and numerous influential names in gaming and racing, such as Mercedes AMG, Ferrari, McLaren, and Yas Heat. Veloce’s network also includes associated sub-brands, like Lando Norris’ gaming and lifestyle brand Quadrant. Given its 35 million subscribers and nearly one billion monthly views, Veloce represents an ideal candidate for a Web3 platform.
Token holders will have the power to integrate with the Veloce ecosystem, directly influencing the direction of assets within the group, such as teams, talent, leagues, and content. VEXT will also enable transactions across games and live interactive sports features, with rewards for engagement that include tokens, early access to merchandise, and real-world events geared toward an enhanced user experience. A VEXT integrated store with Veloce partners will further incorporate the network into a decentralized community, bringing added utility to welcome and reward early adopters.
VEXT’s launch details, along with multiple collaborative efforts and integrations, will be unveiled in the coming weeks. Potential users can sign up on the website in preparation for the public pre-sale announcement. Rupert Svendsen-Cook, Co-founder and CEO at Veloce, said, “Our ultimate ambition is to become the first truly decentralized global sporting group.”
Tom Grogan, CEO of MDRxTech, expressed enthusiasm about the partnership, saying, “They’re leveraging the best bits of Web3 – community participation and decentralization – while providing real utility and control over an organization millions of people already care deeply about.”
Founded in 2018, Veloce operates across some of the most innovative, fast-growing, and future-focused industries in the UK. MDRxTech, founded in 2020, is a digital transformation consultancy offering “compliant by design” services for clients in various sectors and locations. MDRxTech specializes in new technologies with legal complexity, such as artificial intelligence, machine learning, the metaverse, and Web3 technologies like blockchain, NFTs, and cryptocurrencies.