Web3 infrastructure company Arianee is revolutionizing the way brands like Lacoste and Panerai utilize non-fungible tokens (NFTs) by offering them a chance to experience “a better NFT.” This concept expands on the traditional ERC-721 standard, integrating six smart contracts on top, and making NFTs more dynamic and customer relationship management (CRM) ready.
Arianee’s platform serves as a white-label solution that simplifies the process of creating NFTs for brands. Their dynamic NFTs have the ability to change over time, such as with membership rewards or real-world events. The “time-stamping feature” uses simple APIs recognizable to both Web2 and Web3 audiences. This provides issuers with an instant messaging system, allowing them to directly communicate essential news or information about upcoming drops to NFT owners.
One unique advantage of dynamic NFTs lies in the interaction between issuers and collectors. This smoother interaction is facilitated through evolving NFTs or in-wallet notifications. Arianee also enhances CRM in the Web3 space by providing NFT issuers with features that allow users to hide information about their assets. This enhanced system creates an additional privacy layer in an otherwise transparent environment.
The company’s CEO, Pierre Nicolas Hurstel, argues that Web3 CRM carries the danger of companies spamming users after analyzing their wallets. He contends that this risk could be worse than Web2’s cookie system, which is why Arianee focuses on offering features such as making NFTs non-transferrable and “soulbound.” This unique type of NFT cannot be transferred and can share key credentials or achievements tied to an individual’s career.
In 2021, Arianee reportedly minted 1.5 million NFTs and worked with over 50 different brands. These NFTs varied in functionality and purpose, ranging from digital passports and dynamic membership cards to digital collectibles. Hurstel’s primary goal for the future is to onboard millions of new users, allowing hundreds of brands to distribute their NFTs as the ultimate consumer engagement tool.
The innovative approach Arianee is taking with their NFT technologies highlights the potential of Web3 in transforming how brands interact with their customers. Despite the possibility of increased spam and privacy concerns, Arianee’s dynamic NFTs and CRM features strive to strike a balance between usability and privacy. This continued integration of cutting-edge technology into the NFT space has the potential to reshape the role of NFTs in brand-customer interactions, making for a more dynamic and interactive landscape.
Source: Decrypt
