The crypto industry is predominantly desktop-centric, but mobile platforms are seeing an uptick in development. Startups like Zerion, a Web3 wallet and portfolio management solution, are paving the way for a mobile-first approach. Alexander Guy from Zerion believes in seizing this opportunity as the market competition in mobile space is relatively low.
Initially starting as a DeFi portfolio tracker, Zerion integrated with ten different blockchains and provided access to major decentralized exchanges (DEXs). Later, it added NFT support across these chains, enabling users to monitor their non-fungible tokens. The launch of their mobile crypto wallet last year focused on addressing security concerns and providing ease of use, considering the growing awareness of Web3 and its widespread applications.
Zerion’s smart wallet is designed specifically for daily users of Web3 and decentralized applications (dApps), catering to various blockchain interactions such as DeFi, investing, collecting, and gaming. It targets “Web3 citizens,” or users who are already deeply involved in blockchain technology.
Competition among wallets is fierce, with Metamask being the leading name in decentralized finance. Zerion, however, aims to challenge Metamask’s dominance by focusing on providing a better user experience and increased control for users. Guy criticized Metamask for its “painful user experience,” which inspired Zerion to develop a product that empowers users. For instance, Zerion’s wallet allows users to set default wallets for dApps on a permanent or daily basis.
To further its competition with Metamask, Zerion is developing a browser extension as part of its mobile-first approach. Guy mentioned that the extension is in open beta, and they announced it on June 5th. They have adopted an exclusive onboarding process, with only select communities being added and specific NFT holders getting whitelisted addresses.
In summary, the rise of mobile-first crypto solutions like Zerion signifies a shift in the crypto landscape. This transition offers an opportunity to cater to an increasingly diverse Web3 ecosystem, where users prefer the flexibility of carrying out various tasks on the go. As more feature-rich, user-friendly mobile wallets enter the market, incumbents like Metamask will face increased competition, ultimately benefiting users in terms of experience and options.
Source: Decrypt
