In a surprising yet fascinating statement, business scion Piers Dunhill, the great-great-grandson of business tycoon Sir Alfred Dunhill, advocates a contrarian perspective on cryptocurrency investments in an interview with CoinDesk.
At a time when crypto is barely a buzzword amid a fierce bear market situation, Dunhill seems to idolize the notion of swimming against the current, positioning it as an opportunity for strategic investment in crypto. His argument leans on the premises of investing when everyone else is backing down. For him, it’s the desolate bear market sentiment that sparks investment interest.
Dunhill’s unique approach is reminiscent of the Alfred Dunhill brand’s entrepreneurial heritage. Starting its journey in 1902, the brand initially supplied accessories for the then-emerging motorcar trend. Over the years, their innovative arm designed a pipe for driving use, confirming their influential role in shaping the global luxury goods market agenda.
Taking their entrepreneurial spirit a step further, Dunhill Ventures and its financial subsidiary, Dunhill Financial, are gearing towards an initial investment of $3 million. They’ve chosen Liechtenstein-based VC Mocha Ventures for this endeavour, a firm currently striving to close a $32 million fund. The investment aims primarily at exploring areas such as decentralized finance (DeFi) and supporting crypto as a payment rail in budding markets like Africa.
But this is more than a mere money exchange. Renato Brioni, general partner at Mocha Ventures, shines a light on the strategic ties between the two entities. The Dunhill family office has extended Mocha Ventures an exclusive invitation to their intimate circle of family offices spanning Singapore, Hong Kong, and Dubai. This collaborative initiative will drive fund closure efforts, bringing together expertise and resources from both sides.
Yet, such an audacious stance on cryptocurrencies surely raises eyebrows, especially considering the ongoing bear market situation. One wonders if this contrarian viewpoint is a calculated strategy to maximise returns or merely an uninformed gamble disregarding market realities. Furthermore, it emphasizes the need for fundamental analysis and due diligence before braving unknown market territories. Regardless, Piers Dunhill’s unconventional approach to cryptos shines a fresh light on investment strategies and opens a compelling dialogue on broader adoption and applications of crypto technology across the globe.
Source: Coindesk
