The Metamorphosis of Music: Blackpink’s Takeover of the Metaverse With a Virtual Concert Experience

K-pop sensation Blackpink has joined forces with Roblox and metaverse studio Karta to create ‘Blackpink: The Palace’, an online event providing fans with immersive, music-centric experiences. The Palace offers fans opportunities to interact with digital avatars, mine crystals, participate in Blackpink-themed parties, and purchase custom outfits. This novel integration of music and virtual realms signifies the expanding influence of metaverse platforms within the music industry.