Search Results for: Dior

“Dior recently launched a men’s sneaker line, B33, with each piece having a corresponding non-fungible token (NFT) on the Ethereum blockchain for authentication and added security. The brand also introduced six styles embedded with NFC chips for access to a digital platform for certificates of authenticity.”

“Ismailova is a trailblazer in Web3, the decentralised generation of the internet. She co-founded a digital fashion brand, Artisant, aiming to reshape the fashion industry through technology. Now, she consults for digital-savvy fashion brands, harnessing digital fashion to address overproduction and overconsumption.”

“Roc Nation, Puma, and blockchain startup Legitimate have unveiled a sneaker collection embedded with blockchain-backed non-fungible tokens (NFTs). These NFC embedded sneakers tie physical and digital realms, offering an authentication method and exclusive digital content.”

“Blockchain and digital assets company, Legitimate, has partnered with PUMA and Roc Nation to develop an exclusive sneaker collection that merges music, fashion, and blockchain technology. Their ‘phygital’ approach also incorporates NFC chips to deliver unique content and foster strong bonds between brands and customers.”

Leading beauty brands are engaging Web3-native consumers through digital artistry and innovative technology, such as NYX Professional Makeup’s beauty-focused decentralized autonomous organization (DAO), GORJS. Blockchain technology offers unique opportunities for skincare and makeup enthusiasts, improves transparency, and eliminates counterfeit products. This paves the way for a more sustainable and innovative future within the beauty industry.