NFL Legend’s NFT Startup Reinvents Amid Market Downturn: A Cautionary Tale in Crypto Investments

NFT start-up Autograph, co-founded by NFL legend Tom Brady, faces challenges amid bearish market forces, resulting in significant layoffs and strategic shifts. Once focused on selling NFTs, the company now aims to foster celebrity-fan loyalty. Brady’s crypto involvement, specifically with now-bankrupt FTX, have also come under scrutiny, highlighting the volatile nature of the digital asset market.