Search Results for: SAG-AFTRA

The Screen Actor Guild (SAG) is focusing on generative AI’s impact on the entertainment industry, emphasizing the need for clear boundaries concerning individuals’ images, informed consent, and fair compensation. SAG-AFTRA’s national executive director advocates a human-centered approach to AI implementation, balancing technology’s incorporation while respecting performers’ rights and livelihoods.

“The approved deal in the Writer’s Guild of America strike underscores AI can’t write or rewrite literary material, thus cannot affect a writer’s credit. Additionally, upon company consent and adherence to policies, a writer can use AI for writing services.”

“Blockchain-based video distribution could be a solution to the unbalanced value distribution in the streaming video industry. Replay, a decentralized streaming protocol, aims to bring fairness and transparency to content creators by utilizing blockchain’s traceability and accountability properties.”

“Hollywood studios propose scanning actors’ digital likenesses for unrestricted use in future projects, raising concerns around consent and compensation. Amidst fears of job losses and dehumanization, Screen Actors Guild and Writers Guild of America push back, igniting industry-wide discussions on AI’s role in creativity and job security.”

The use of AI tools by game developer Cyan Worlds in its latest game Firmament has sparked discontent among some of the gaming community, raising concerns over the potential misuse of AI and ethical boundaries of replacing human effort in creative industries. The debate surrounding the ethical use of AI in entertainment intensifies, questioning the balance between innovation and maintaining the integrity of creative industries.