Exploring the Metaverse Divide: East Booms while the West Wanes?

Sandbox co-founder Sebastien Borget emphasizes the booming metaverse market in Asia, despite seeming decline in the West. He is set to launch Lion City, a virtual neighborhood in the Sandbox metaverse, hinting potential geographical shift in metaverse utilization. This article also introduces the dynamic NFTs developed by Apple, possibly tipping the metaverse industry balance.

Digital Assets as Legitimate Property: A New Era for the Metaverse and Digital Natives

The growing number of digital natives investing in cryptocurrencies and NFTs has led to the proposition of recognizing digital assets as legitimate property. Co-founder of The Sandbox, Sebastien Borget, believes governments should treat the digital economy as a “real economy” and acknowledge the value digital natives attribute to these assets while addressing concerns such as volatility, regulation, and environmental impact.

Diving Into the Metaverse: Can McDonald’s Hong Kong’s Blockchain Venture Revolutionize Branding?

A highlight from the article: McDonald’s Hong Kong is stepping into the metaverse through ‘The Sandbox’, an Ethereum blockchain-based VR platform, to engage users and promote brand loyalty. Through this partnership, users can participate in a digital tour of the brand’s history and interact with virtual McDonald’s elements, earning tokens redeemable for virtual goods. This move signals a growing trend of leveraging blockchain technology for unique customer engagement strategies.