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“Gucci is rewarding Gucci Vault Material NFT holders with exclusive physical items – unique bags or wallets. However, to claim these items, holders must ‘burn’ their Material NFTs, thus relinquishing these digital assets, complicating the decision-making process. Gucci Vault Material NFTs also have an expiry date for physical redemption.”

Louis Vuitton reveals its first NFT collection, “Treasure Trunks”, as physical-digital collectibles. Priced at $42,000 each, the trunks are access passes for future products, experiences, and an NFT community. With focus on authenticity and traceability, they represent Louis Vuitton’s latest venture into blockchain technology.

Louis Vuitton is launching “Treasure Trunks,” a limited series of soulbound NFTs priced at $41,712, offering unique products and experiences for high-level clientele. The collection is part of the ongoing “Via” program, which focuses on exclusive access for high-spending customers. This trend raises questions on whether luxury brands are embracing blockchain’s true potential or catering only to the elite.