“IYK, a startup servicing Adidas and other brands, recently raised $16.8 million in a seed round from influential Web3 venture capital firm, a16z Crypto. IYK aims to use funds to enable creators to actualize digi-physical experiences for fans using non-fungible tokens (NFTs).”
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Luxury Fashion Meets Blockchain: Unraveling the 9dcc x Stapleverse Collaboration & Beyond
In the 9dcc x Stapleverse collaboration, 250 limited-edition baseball caps exemplify connected fashion bridging physical and digital realms via embedded NFC chips and Ethereum ERC-6551 technology. This blockchain-powered approach redefines luxury, focusing on community, experience, and unparalleled craftsmanship while promoting active participation in challenges, storytelling, and memory creation.
NFT Autographs and Fashion: Revolutionary Collaboration or Futuristic Fad?
During Paris Fashion Week, Jeff Staple and gmoney introduced NFT-based autographs for limited edition 9dcc x Stapleverse baseball caps. This innovative crossover between Web3 technology and fashion highlights the possibilities of blockchain-based projects. However, a slow shift towards a crypto-enabled fashion world may require a decade, with regulatory politics being the main roadblock.
Adidas’ Metaverse Leap: Success in NFT Collaboration and Web3 Integration Challenges
Adidas’ leap of faith into the BAYC NFT deal has proven successful, venturing into the metaverse in collaboration with Yuga Labs, Punks Comic, and Gmoney. Despite initial uncertainty, the partnership aligned with Adidas’ values and led to a rewarding experience, raising $23 million, not including royalties from secondary market sales. This success highlights the potential benefits of integrating values and taking risks in the expanding NFT market and metaverse.