In what seems to be a calculated move to enhance the effectiveness of blockchain growth channels, Raleon, a groundbreaking Web3 engagement platform, announced a considerable fund inflow of $3.8 million. This timely investment is geared towards expanding its dedicated team and fostering robust personalized user experience across multiple applications, courtesy of its innovative product, Embedded Quests.
Unveiling details of the funding round that was backed by the likes of Blockchange, Play Ventures, Alliance DAO, and Portal Ventures, Raleon’s CEO, Nathan Snell, opined that it marks a major step forward in the development of their platform, with a significant focus on aiding in the growth of projects and brands.
Raleon leverages an array of tools in its growth analytics SaaS platform, from Web3 Marketing Automation and off-chain/on-chain data insights to its innovative Embedded Quests. While the concept of inducing growth isn’t new to Web3 or Web2, its effective implementation has been a substantial challenge for many organizations.
Ironically, due to a lack of an effective growth channel within websites or dApps, many projects default to Discord, which poses several challenges. In the quest to tackle this impediment, Raleon is poised to revolutionize user retention and conversion optimization thusly, creating targeted, personalized user experiences.
Considering user behavior rewarding as a significant objective aligns with the guiding principles of Web3. The Raleon platform beats this challenge by offering projects apt tools and solutions to truly understand the makeup, preferences, and potential engagement modalities of their customer base.
In an effort to redefine user engagement within decentralized applications (dApps), Raleon introduced the Embedded Quests. Not only does this innovation eliminate the need for code crafting, but also it helps to achieve precise user targeting by implementing tasks through using collected Web2 and Web3 data. Further, users who fulfill the quests are rewarded, making this a win-win scenario.
Raleon‘s Embedded Quests surpass the limitations of prevalent Web3 quests that typically direct users to external platforms, often leading to fragmented user experiences with fewer returns to the original brand’s website. Instead, by maintaining a unified experience within the dApp, the feature ensures a smoother, more effective customer journey.
Raleon’s strategic innovation has beckoned attention from industry leaders like 0x, Phaver, Game7, thereby demonstrating its effectiveness. With customers reporting a massive surge in conversion rates, activation and engagement rates, this affirms not only the viable prospects of such innovative tools, but also sets a high standard for technologically evolving Web3 platforms.
Source: Cryptonews
