The recent turbulence in the centralised world of adult content creation, with platforms like OnlyFans and Patreon coming under fire, has prompted many creators to explore decentralised alternatives. The allure of Web3 technology, with its promise of greater control and financial security, appears to be steadily shifting the power away from intermediaries.
According to Leon Lee, founder and CEO of Only1, a platform often likened to a decentralised version of OnlyFans, content creators are gaining greater control over their work and earnings due to Web3. His assertion came in the context of platforms like Patreon encountering difficulties with alleged fraudulent creator payouts, alongside OnlyFans’ controversial proposed ban on explicit content which was later reversed.
Lee drove home the obstacles that traditional platforms pose due to their centralized structures. He opined that realising their full earning potential and avoiding censorship can only come about if creators make the leap to decentralised equivalents that leverage blockchain technology.
Startups like Only1, supported by Animoca Brands and functioning on Solana’s blockchain, exemplify this burgeoning trend towards a decentralised, crypto-centric approach. Other platforms operating in this sphere include adult content creator Allie Rae’s WetSpace, Proof of Peach, SEXN, and Keyhole. Many OnlyFans creators are also testing the waters of Friend.tech, a decentralized social media platform built on Coinbase’s layer-2 network Base.
Lee envisions a widespread migration of creators away from the stifling censorship of centralised intermediaries. The reliance on intermediaries to monetize is diminishing, gradually replaced by a blockchain-based peer-to-peer payment infrastructure. This inquisitiveness towards blockchain isn’t exclusive to content creators though. Activewear and luxury brand marketers also find themselves intrigued, with giants like Nike and Adidas integrating blockchain tech into loyalty programs and community building.
“The inevitability of the future belies in the still untapped potential of blockchain technology,” Lee comments, an affront to the aftermath of the 2022 crypto crash. Whether the content creative industry continues to embrace this trend remains a watch-worthy affair.
Source: Cryptonews
