On Tuesday, multichain NFT protocol Holograph unveiled its latest collaboration, merging the world of “blue chip” NFTs with iconic memes. The collectible, named “KilroyPunk,” is based on the CryptoPunk #8527, owned by the enigmatic creator of Delegate Cash and Crypto Twitter personality foobar. This NFT joins forces with the work of California-based artist Eric Elms, featuring his interpretation of Kilroy.
Holograph aims to carve out its position within the NFT space, and the KilroyPunk collaboration marks the multichain protocol’s third offering through its consumer-facing app. The open-edition mint, available to claim an unlimited number of times for $15 over a 48-hour period, serves as an interesting remix of the classic Punk, as noted by foobar.
The Kilroy character holds a rich history tracing back to World War II and has evolved throughout different cultural eras. Elms shared that his work frequently focuses on transforming printed materials through collages to provide new meaning. As an artist from outside the NFT realm, he felt it important to pay respects to CryptoPunks’ inherent digital, pixelated style.
Elms highlighted the importance of engaging in conversation with the rich visual and conceptual history of NFT native art. Leading up to the NFT launch, the collaboration was promoted on New York City streets, inspired by counterculture trends in streetwear and skate circles, according to Holograph CEO and co-founder Jeff Gluck.
Despite its cultural focus, Gluck stressed that Holograph remains fundamentally rooted in technology. Developed by CXIP Labs, Holograph adopts a multichain approach to digital collectibles, enabling users to mint NFTs on their preferred chain or exchange them across multiple networks. Currently, the protocol supports Ethereum, Polygon, Avalanche, BNB Chain, and Optimism.
NFTs, unique digital tokens signifying ownership of an item (often digital art), typically exist on a single blockchain, at least initially. Popular projects such as DeGods and Doodles have expanded over time, encompassing new networks. Foobar explains that Holograph addresses pain points inherent in this process.
Holograph’s multichain approach notably offers benefits such as avoiding high gas fees associated with ecosystems like Ethereum. As Gluck points out, the necessity of a multichain approach is becoming increasingly clear to consumers and creators, as having an asset locked in a single blockchain no longer makes sense in the evolving digital landscape.
Source: Decrypt