South Korean firm Dreamus, a subsidiary of SK Planet, is making strides into the novel blockchain ecosystem with its NFT ticketing services offered through its parent company’s rewards app. The concept centres on the ability for fans to purchase tickets, in the form of Avalanche NFTs, for various sensational events ranging from K-pop shows to grand theatrical productions.
The operation features a QR code activated on the day of the event consequently serving as a ticket, but one might wonder about the contrast with usual NFTs. These tickets are visible solely to the purchaser, acting as a preventative measure against unauthorized entries which are common with the conventional ticket systems.
This innovative foray isn’t an isolated case. Influencers and notable personalities have also initiated similar projects, re-engineering ticketing systems of their events to integrate this technology. Case in question, Gary Vaynerchuk’s NFT collection which granted access to his ‘Veecon’ business conference.
According to Justin Kim, Ava Labs’ Head of Korea, NFT tickets could potentially address the age-old challenge of bots and scalpers, a troublesome element that continuously haunts the live event ticketing industry. Blockchain-based NFT tickets can have additional features to prevent resales or to impose limits on resale prices, offering artists greater dominance over their work. SK Planet’s Chief Business Officer, Gyosu Kim, also advocates for the conversion to blockchain-based tickets as an effective anti-scalping tool.
As SK Planet and Dreamus march towards the launch of a secondary marketplace for NFTs, the horizons seem to broaden for the immense potential of blockchain solutions. Crypto-startups are also stepping into this space, bolstered by the expanding adoption at both retail and business levels. This marketplace proposes loyalty benefits and additional features, poised to revolutionize the conventional ticketing system.
Nevertheless, as the novelty of the NFT ticket advances, there also arise certain elements of scepticism. While the potential of the technology is seen as groundbreaking, issues like duplicity, impersonation, regulation of the system amidst an unregulated market could also pose significant challenges. But the progress of blockchain solution is inevitable as tech giants and startups continue to innovate and refine this growing sector.