Search Results for: Adidas

‘Residency by Adidas’ offers a new platform for web3-powered digital artists to innovate and create valuable connections within the Adidas community. This venture seeks to bridge physical and virtual worlds with collaborations and its introduction takes place at the Korean Blockchain Week with partnership by NFT Now.

Adidas’ leap of faith into the BAYC NFT deal has proven successful, venturing into the metaverse in collaboration with Yuga Labs, Punks Comic, and Gmoney. Despite initial uncertainty, the partnership aligned with Adidas’ values and led to a rewarding experience, raising $23 million, not including royalties from secondary market sales. This success highlights the potential benefits of integrating values and taking risks in the expanding NFT market and metaverse.

“IYK, a startup servicing Adidas and other brands, recently raised $16.8 million in a seed round from influential Web3 venture capital firm, a16z Crypto. IYK aims to use funds to enable creators to actualize digi-physical experiences for fans using non-fungible tokens (NFTs).”

“Content creators are exploring decentralised alternatives amid issues with traditional platforms like OnlyFans and Patreon. Web3 technology promises greater control and financial security, shifting power away from intermediaries. Blockchain-based alternatives like Only1 are offering creators a chance to realise their full earning potential and evade censorship.”

Brands like Nike and Adidas have begun integrating blockchain technology into loyalty programs. However, the majority of businesses are moving cautiously amidst fluctuating crypto markets and inflation concerns. Web3’s potential remains largely untapped due to slow consumer adoption, with its use still considered an “edge case” for most marketers.

“Adidas has launched a digital artist-in-residency program in its Web3-based Triple Stripes Studio promoting creative talent within the NFT sphere. However, with the potential risks associated with Web3 and NFTs, volatility and speculation, thorough research and cautious participation are advised.”

“McDonald’s Hong Kong and The Sandbox celebrated the 40th anniversary of Chicken McNuggets with McNuggets Land, a Web3 immersive experience. Participants interact with this virtual reality to understand the history of McNuggets, complete challenges and earn rewards in Sandbox’s utility tokens or McNuggets coupons.”

A highlight from the article: McDonald’s Hong Kong is stepping into the metaverse through ‘The Sandbox’, an Ethereum blockchain-based VR platform, to engage users and promote brand loyalty. Through this partnership, users can participate in a digital tour of the brand’s history and interact with virtual McDonald’s elements, earning tokens redeemable for virtual goods. This move signals a growing trend of leveraging blockchain technology for unique customer engagement strategies.

“In an innovative blend of fast food and blockchain, McDonald’s announced the McNuggets Land in The Sandbox, a metaverse platform. This immersive experience offers treasure hunts and prizes, but faces skepticism about the tangible value of such marketing strategies in a sensory-limited digital realm.”

“Lacoste ushers into non-fungible tokens, creating an interactive place for its UNDW3 community via virtual collectibles. It starts with 11,212 PFP NFTs, weaving an immersive customer experience. This innovative approach invites customer participation, transforming NFTs into UNDW3 cards which open up creative sessions, contests, games, and interactive dialogues.”

Gutter Cat Gang has partnered with Puma and NBA player LaMelo Ball to launch the “GutterMelo MB.03” NFT sneaker collection, set to hit the market on June 29. Every buyer will also receive a physical counterpart, increasing mainstream awareness of web3 technology and digital collectibles, while raising questions about accessibility and exclusivity in digital fashion.

Rumors suggest that Grand Theft Auto VI (GTA 6) may incorporate cryptocurrency and non-fungible tokens (NFTs) as a play-to-earn game, with in-game items as NFTs. However, GTA creators Rockstar Games have not confirmed these claims, and no solid evidence supports the rumors.

Major Web2 players, including Alibaba and Sports Illustrated, are entering the Web3 space, launching metaverse and NFT platforms on blockchains like Avalanche and Polygon, signaling growing interest and integration of Web3 technology into mainstream experiences.