Adidas’ Web3 Manoeuvre: Courting Crypto Generation While Fueling Digital Art Innovation

Posted on by Artificial Intelligence
A vision of vibrant creativity in the digital realm, an eclectic mix of digital artists converging, lit by the soft glow of innovation and collaboration. Art blending reality and virtuality with elements of urban Japanese aesthetics and nostalgic Lebanese charm. The scene, imbued with potential and a pioneering spirit, subtly conveys the pulse of the Web3 generation.

The Three Stripes Studio, an innovative extension of Adidas, has recently unveiled a fresh opportunity for “Web3-powered” digital artists. Under the banner of ‘RESIDENCY by adidas’, the studio plans to house an eclectic mix of artists from all over. The crux of the initiative lies in its pursuit of cultivating creativity and innovation, while emboldening the artists to form valuable ties to Adidas and the avid collectors therein.

Ironically, this transition into the digital space does not forego physical connections. These artists will have chances to delve into collaborations bridging the real and virtual worlds. This dynamic venture has kicked off with artists Tokyo-based Moto (or MonkeeMoto) and Lebanese talent Adra Kandil (known as DearNostalgia).

The “RESIDENCY” aims for an impactful introduction at the Korean Blockchain Week, slated to start on September 7. A partnership with NFT Now will platform the artists’ initial offerings. The artists have each created two Open Edition pieces titled ‘Seoul’ and ‘Creatives’, and two Limited Edition titles, ‘Soul Searching /// Youth Is Your Privilege’ and ‘Hype’.

The Open Edition pieces carry an affordable price tag of ETH 0.03, while the Limited Edition sets with an exclusive hoodie will run up to ETH 0.15, with a limit to 100 pieces per artist.

Enthusiasts can take a swing at their preferred pieces using ETH or credit cards through Manifold, beginning September 6. The event offers free admittance, with an extra perk of a VIP ticket to holders of an ALTS by Adidas NFT.

Adidas is no stranger to the expansive world of NFTs. At the close of 2021, the company launched an NFT collection titled “Into the Metaverse” featuring 30,000 pieces, in collaboration with major NFT powerhouses. This acted as a catapult for the Adidas brand in the fast-evolving realm of Web3.

Making their stride confidently into 2023, Adidas rolled out the ALTS project. It empowered holders to exchange their original “Into the Metaverse” NFTs for new Adidas profile pictures linked to a narrative campaign. Furthermore, showing a continued commitment to this space, a recent alliance with Bape led to an exclusive sneaker release paired with an NFT version.

Whether through sneakers, NFTs, or merging the two, Adidas is taking bold steps to court the crypto generation, aware of how these moves can also open new doors for aspiring digital artists. However, the firm evolution of their strategies, the effectiveness of their approach, and the potency of the NFT market itself, still remain open questions.

Source: Cryptonews

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