Barbie, Bitcoin and Big Ken Energy: How Mattel Blends Blockchain with Feminism

While actress Margot Robbie jokingly associated Bitcoin discussions with ‘Big Ken Energy’, Mattel, the company behind ‘Barbie’, is showing deep faith in blockchain’s potential. They’ve already released Barbie-themed NFTs and launched a marketplace on the Flow blockchain for trading Mattel NFTs. This portrays a shift from vanity to creativity and innovation, showing how entertainment majors are seriously engaging with blockchain and NFTs.

Hollywood and Bitcoin: Unpacking the ‘Big Ken Energy’ Phenomenon and its Implications for Tech Discourse

“Hollywood star Margot Robbie and director Greta Gerwig often compared producers’ continuous Bitcoin discussions to ‘such Kens’, drawing parallels with the Ken doll from Barbie. This playful banter underscores Bitcoin’s increasing mainstream presence, raising questions about its impact and the potential to shape conversations about modernity and digital energy.”