In a captivating intersection of film, feminism, and finance, Australian actress Margot Robbie recently gave an amusing twist to the cryptocurrency conversation. While preparing for her role in this summer’s leading blockbuster, “Barbie,” she’s opened up about discussions on Bitcoin that frequently took place between the producers of the film, which amusingly came to symbolize stereotypical male attitudes with the association of “Big Ken Energy”.
Her co-star and film director Greta Gerwig and Robbie found humour in the zealous crypto-talk, likening it to the traits of the iconic ‘Ken’ from the Barbie series. The popularity of the term ‘Ken’ has inflated in social media circles as a satire of vain, cocky, or patriarchal behavior.
However, while Robbie’s view of Bitcoin was shared with a sceptical smirk, it’s noteworthy that Mattel, the parent company behind “Barbie,” has shown immense faith in the potential of blockchain technology. As part of its innovative drive, Mattel is adapting to modern cultural trends and actively seeking ways to align its brand with emerging technologies.
One key advancement of Mattel’s blockchain-engagement was the launch of themed NFT editions designed around the Barbie universe, in partnership with women-led crypto brand Boss Beauties. The purpose was to inspire women and collectors alike to delve into the world of Web3 through blockchain-based collectibles. Furthermore, Mattel has taken impressive strides to stimulate its digital presence as it unveiled a marketplace on the Flow blockchain. This facilitates users to trade Mattel NFTs amongst themselves, generating profits in cryptocurrency.
It didn’t take long for the crypto-verse to respond to Robbie’s playful remark. Michael Saylor, executive chairman at MicroStrategy, quickly jumped in, putting a comical spin to the ‘Big Ken Energy’ term, associating it with Bitcoin.
So, while Robbie’s Bitcoin conversation was bathed in light-hearted sarcasm, the growing engagement of entertainment majors like Mattel with blockchain and NFT innovation adds a robust framework to the decentralized tech industry. Therefore, the dialogue shifts from the ‘Ken’ image of vanity and cockiness, to the ‘Barbie’ image of creativity, innovation, and empowerment. And in the midst of this discourse lies the fascinating nexus of entertainment and emerging tech, marking the onset of a promising era of innovation and creativity.
Source: Cryptonews
