In a recent move towards leading-edge technology, Disney is reported to have assembled an Artificial Intelligence (AI) task force. This specialized team will explore how Disney can best incorporate AI into its various operations, according to undisclosed sources mentioned in a Reuters report.
Disney’s dive into the AI world is not without its share of controversial implications, however, it might just be a necessary step to keep up with an increasingly tech-driven society. As it stands, Disney risks falling behind if it fails to grasp the entirety of AI technology – a statement echoed by an anonymous internal advocate.
Is cost-cutting the primary motive? Some speculate that using AI could significantly reduce the sky-high costs associated with movie and television productions. Moreover, it potentially streamlines and enhances customer support within their parks business.
Despite the potential cost-saving benefits, one can’t help but cast a skeptical eye towards these developments. A question arises: will the mass adoption of AI compromise the jobs of current Disney employees in some way? This seems to be a valid concern, considering Disney’s recent downsizing.
AI’s role extends well beyond cost reduction and customer service enhancements. Disney’s television and advertising department now eyes using AI to create a ‘next-generation’ advertising scheme. The AI plot thickens even further when considering Disney’s metaverse chief, Mike White, recently left the company amid the shutdown of its metaverse division.
Entertainment giants are seemingly being rendered incapable of resisting the AI allure. Streaming service Netflix has also shown interest in integrating AI, with multiple job openings for high-paying AI roles. Studios initially rejected the idea of using AI in writing rooms. However, in the light of recent developments, they might have to reconsider their stance.
In conclusion, AI’s impact is all-pervasive, influencing the cinema and entertainment space prominently. While cost reductions, enhanced customer support, and modern advertising schemes are among the alluring benefits on offer, we must remain conscious of the potential ramifications on job security and personal privacy. As Disney and other titans embrace AI, the broader effects of AI within the industry are yet to be seen. Can we foresee a future where AI, once a mere concept, becomes an indispensable component of these mega-corporations? Only time will tell.
Source: Cointelegraph
