Being at the forefront of crypto and gaming realms, influencers Ricky “FaZe Banks” Bengston, Nordan “FaZe Rain” Shat, and the 100 Thieves’ CEO Matthew “Nadeshot” Haag, are taking full advantage of the emerging trends. These influencers are setting the pace on Friend.tech, a new social token platform that operates on the Base network.
The innovative platform allows users to trade “keys” tied to the Twitter accounts of personalities like Bank, Shat, and Haag. With each key purchase, the bearer can gain exclusive access to group chats, while the key’s individual receives a percentage of the sale in ETH as a fee.
The quite interesting numbers recently emerged. Relying on data from Dune Analytics, Ricky Banks has stimulated a remarkable 872 ETH in total volume, earning him a substantial passive income of 43.19 ETH (~$72,900) in mere transaction fees. Following closely, Nordan Shat, despite being a recent entrant to the platform, has recorded over 226 ETH in volume, translating to earnings of around 11.3 ETH (~$19,100) in just a day.
Turnover data is similarly impressive for Matthew Haag, a former professional Call of Duty player and founder of 100 Thieves. With over 322 ETH in total key volume, his fee earnings reached around 16.13 ETH (~$27,200).
Since its beta in August, Friend.tech has seen 1.1 million keys traded in over 935,000 transactions. This much activity is even more impressive considering Friend.tech is still invite-only.
However, it’s worth noting that jumping into Friend.tech isn’t the first time these influencers have dipped their toes into the crypto world. The company 100 Thieves made crypto headlines before, disseminating Polygon-based NFTs after a victorious League of Legends match, with Haag himself showcasing a CryptoPunks NFT as his Twitter profile picture.
FaZe Banks, too, isn’t a stranger to controversial crypto engagements. Previously caught in allegations of participating in pump-and-dump crypto schemes, he now seems focused on Friend.tech trading and even promised to give away 5 ETH as he reaches the #1 position on the platform.
As we glimpse this play out, Friend.tech sparks an intriguing discussion around the intersections of social platforms, crypto trading, and influencer culture. Nonetheless, only time will reveal if this platform can uphold its current popularity while maintaining the delicate balance of distinct spheres.