Unwrapping Amazon Prime’s Blockchain Gaming Play: Riding the NFT Wave or Hitting an Iceberg?

Digital landscape lit with bioluminescent blue, embodying the convergence of gaming and blockchain. Visionary digital membership portal as the focal point, broadcasting a myriad of gaming NFTs swirling around, ethereal in-game characters from Dawn Striker and Blankos Block Party dancing in the ether. A shadow of a large, unseen entity looms, symbolising potential market competitors. Evocative of cubist art style, with sharp angles emphasizing the digital nature. Light setting is dusk, casting a mysterious, anticipatory mood.

The digital membership service, Amazon Prime, is spawning additional value via gaming NFTs for its subscribers through the Prime gaming portal. With a monthly subscription cost of $15, users cache an array of free NFTs available on the site, which serve their purpose effective in the blockchain’s respective games. The offerings vary from distinctive skins to playable characters and can be gathered by selecting “claim” from an assortment of “in-game content”.

One such free offering includes an NFT for Dawn Striker, an in-game champion coded in the Polygon-based strategy game Mojo Melee. The loot furthermore marks the second NFT package following the Gwyn Rockhopper distribute earlier this month under a new, six-month accord with Amazon.

Besides, Amazon deals another complimentary package of NFTs in the create-and- play PC game Blankos Block Party, featuring the Twilight Strix Blanko character and Midnight Crest Helmet. Correspondingly, these packages consist of Ore and Blanko Bucks, each game’s native cryptocurrency, indicating Amazon’s effortless crossover into the gaming and crypto realms.

Even though Amazon stands renowned for serving its users special gaming-related benefits, it’s worth noting that the company also boasts ownership of Twitch, a globally popular live-streaming platform for gamers, adding more vigour to Amazon’s gaming prospects.

In addition, speculations were rife earlier this year about Amazon’s plans to commence its own NFT marketplace, which would potentially set it up against starch rivals, such as OpenSea and Rarible. This venture could entail superior crypto-native collections like Beeple and Pudy Penguins, although the launch is impending.

While weaving NFTs into gaming captures ambition of many giants including Ubisoft, Konami, and Discord, the overall gaming community largely resists these corporate attempts. Most notably, Ubisoft’s Quartz NFT experiment in December 2021 showed a dismal $400 in sales two weeks post-launch. The argument stands on environmental harm and the perspective of outright scams related to these digital items, causing gamers, such as those from Apex Legends, to highlight the epic failure.

As the digital and gaming landscapes interconnect and advance further, one can only speculate about the success or otherwise of these ventures. For players and shareholders alike, the task now is to watch, wait and judge how market trends and consumer sentiment shape the outcome.

Source: Cryptonews

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