In an era when cryptocurrency and blockchain technology are rapidly expanding, it seems that numerous projects are failing to maintain their websites with up-to-date information. A recent research report from Guerilla Buzz, a blockchain marketing agency, reveals that over one-third (35.8%) of the top 1,000 cryptocurrency projects have not published new content on their websites in 2023. This lack of prioritization on strong marketing foundations and long-term organic growth could be a potential downside for these projects.
On the other hand, some projects do stand out when it comes to publishing new articles. Binance’s BNB Chain has taken the lead, with 59 new articles in 2023. Polygon (MATIC) is not far behind, with 36 new posts, and Cardano (ADA) follows closely, with 12 new updates. These projects seem to understand the importance of keeping their communities informed and engaged, which could translate to sustained growth in the future.
The use of the popular blogging website Medium is a notable aspect of these projects’ digital presence. With its numerous advantages including exceptional on-page SEO capabilities and high domain authority, Medium appears to be an essential tool for these crypto projects, particularly for those seeking to generate buzz quickly.
However, critics argue that relying entirely on Medium might not be as advantageous in the long term. By hosting content on Medium’s platform, companies are essentially driving traffic towards Medium and not their own projects. While this does help to create short-term gains, it may not be sustainable for long-term growth strategies. Projects which rely heavily on platforms like Medium may need to reconsider their approach and work towards building sustainable growth more independently.
Another point worth considering is the potential for short-lived growth spurts through hype generation. While attracting attention to a project during token sales might seem like an efficient way to gain traction, it could be detrimental to long-term growth. Instead, companies would benefit more from a focus on organic marketing strategies and educating their audience, thus building trust and engagement within the community.
In conclusion, the absence of new content on the websites of numerous crypto projects indicates that many may be failing to prioritize organic growth and sustainable marketing management. As the world of crypto continues to evolve, projects that wish to thrive must place higher importance on informing their communities and maintaining an up-to-date online presence. Shifting focus from short-term buzz generation to long-term growth strategies will likely be crucial for these projects in the race for crypto and blockchain advancements.
Source: Cointelegraph
