In recent news, Sports Illustrated’s ticketing subsidiary, SI Tickets, has made a groundbreaking entrance into the world of blockchain technology. On May 2, they launched the “Box Office” platform, a self-service event management and primary ticketing solution, which is powered by the Polygon blockchain. This innovative platform was created in collaboration with Web3 software developer ConsenSys and aims to revolutionize the way owners, organizers, and hosts create, manage, and promote sporting events, whether paid or free.
One of the exciting features of the Box Office platform is the development of a “Super Ticket.” This special ticket is designed to keep hosts connected to their attendees using Non-Fungible Token (NFT) technology. This technology enables attendees to receive highlights, collectibles, exclusive offers, and loyalty benefits long after the event is over. SI Tickets CEO David Lane is convinced that “blockchain is the future of ticketing,” and this new platform is poised to disrupt the primary ticket market in a major way.
On the other hand, some concerns have been raised about the potential drawbacks of relying heavily on blockchain technology. Privacy issues, storage limitations, and the notorious volatility of the cryptocurrency market are just a few potential concerns that skeptics may have about the Box Office platform.
That being said, the Super Ticket seems to offer some attractive enhancements to the traditional ticketing experience. Attendees can expect expedited entry passes, drink coupons, music downloads, and more perks just by scanning their NFTs – all before the event even begins. Post-event benefits include video content, rewards, and long-lasting keepsakes of the experience.
This futuristic approach to event management could have a significant impact on the industry, but the question remains: is the world truly ready for this kind of technological leap in ticketing? Only time will tell whether the Super Ticket and Box Office platform can overcome the challenges associated with blockchain technology.
In the meantime, event organizers are being enticed by the promise of lower fees and easy event set-up when partnering with SI Tickets. The digital wallets of attendees will hold proof of their event experiences indefinitely. As SI Tickets and ConsenSys continue to innovate and develop cutting-edge solutions, will the skeptics be swayed? And will the sports and entertainment industries embrace the change?
The launch of the Box Office platform marks an ambitious foray into uncharted territory. As technology continues to evolve, both proponents and detractors of blockchain will be keeping a close eye on how the Box Office platform and the Super Ticket redefine ticketing and event management in the years to come.